Environmental scanning in marketing; analysis of and selection for niche market; marketing strategy for competitive advantage; customer relationship building; network building in marketing; organizing for evaluating and controlling of marketing strategy
The importance of marketing research in business decision, research methodology; research tools; field research; data processing; data analysis; reporting the results; and research application in business; Presentation Research
Introduction to LINE application; LINE for business; LINE official account; creating LINE for business and official account; setting up and decorating LOA; broadcasting message; LOA analysis